Fung Lam- New Aim

Fung Lam, founder of New Aim Pty Ltd, has transformed Australian ecommerce with innovative technologies in procurement and supply chain management. His work led New Aim to become Australia's leading ecommerce company, earning him the 34th Annual Henry Ngai Medium to Large Business Award for his significant contributions to the industry and economy.

 

Q: What brought Fung Lam to Australia?

In search of greater opportunities and driven by a vision to harness the burgeoning potential of ecommerce, Fung Lam migrated to Australia in 2000. With a background in Information Technology and an eye for innovation, Australia represented a promising new frontier where Fung could realize his entrepreneurial dreams away from the competitive pressures of Hong Kong.

 

Q: What challenges did Fung Lam face while seeking a new life in Australia?

Upon arriving in Australia, Fung Lam encountered significant hurdles. Adapting to a new culture and overcoming the language barrier were just the beginning. The initial struggle also included financial constraints and the daunting task of establishing credibility in a new market. Despite these challenges, Fung's resolve never wavered. He leaned on his determination and skills to navigate these early obstacles, setting the stage for what would become a remarkable journey in the business world.

 Q: What inspired Fung Lam to start his business?

 Fung Lam's entrepreneurial journey was sparked by his recognition of ecommerce's transformative potential. In the early 2000s, ecommerce was still in its infancy in Australia, and Fung saw an opportunity to shape its trajectory. Armed with a bachelor’s degree in information technology and inspired by the success of online marketplaces, he founded New Aim Pty Ltd. Fung was motivated by the desire to create a business that could leverage technology to provide innovative solutions and access to products for millions of Australians.

 

Q: How has the business grown since starting?

Since its inception, New Aim Pty Ltd has grown exponentially, establishing itself as Australia’s largest and fastest-growing private ecommerce company. Fung Lam's vision propelled the company from a small eBay store to a powerhouse in ecommerce, boasting partnerships with Australia’s most-loved household brands and facilitating thousands of SMEs to thrive online. With a commitment to technology and innovation, New Aim has transformed the ecommerce landscape, making an indelible mark on the Australian economy and beyond. Fung Lam’s journey from an aspiring immigrant to a leading figure in the ecommerce sector exemplifies the power of innovation, resilience, and the enduring pursuit of success.

The Hon Michael Sukkar, Joseph Assaf AO, and Joseph Healy presenting Award to Fung Lam

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