Oren & Adi Barak- Roogenic
Oren and Adi Barak are the co-founders of Roogenic, a health and wellness company with a mission to promote the health benefits of Australian native plants worldwide while preserving tradition and nature’s healing potential. Their inspiring story and success led Roogenic to be awarded the 34th Annual Small Business Award.
Q: What was early life like for Oren and Adi Barak?
A: Oren and Adi landed in Australia in 2005 with little more than their ambitions and a vision for a new beginning amidst personal upheaval and loss. Their early days were characterized by significant adversity, grappling with the financial instability and the monumental task of assimilating into an unfamiliar culture.
Q: What was the journey leading up to starting his business?
A: Oren and Adi's pathway to founding Roogenic Pty Ltd was marked by a steadfast resolve and unwavering dedication. From humble beginnings, their journey involved navigating various jobs and embracing educational opportunities for personal and professional growth. Their venture into the business world in 2015 was built on a foundation of experiences that honed his skills in innovation and entrepreneurship, showcasing the journey from determined newcomer to a successful business owner.
Q: What is unique about Roogenic?
A: Roogenic distinguishes itself with its specialized focus on health and wellness products formulated with Australian Native Plants. What sets it apart is its collaboration with Indigenous communities and small farmers across Australia, embodying a shared vision of nurturing the native food industry. This collaborative approach, combined with the leadership of Oren Barak, has established Roogenic as a prominent name in the health and wellness sector.
Q: What kind of difficulties did the business face?
A: The inception of Roogenic was met with a myriad of challenges, from building a distinctive brand identity in the crowded health and wellness market to securing a sustainable supply chain for native ingredients. Financial constraints and the task of gaining consumer trust in a niche market were significant hurdles. Nevertheless, Oren and Adi’s strategic insight and the company’s dedication to authenticity and quality propelled them over these obstacles.
Winners of the 34th Annual Small Business Category Award
Q: What growth has the business experienced?
A: Roogenic, under the guidance of both Oren and Adi, has seen exponential growth, transforming from a small market stall initiative to an internationally acclaimed brand. This expansion has been marked by an increasing product range, award recognition, and a solidified status within the health and wellness industry. The company’s journey of scaling up, despite early challenges, exemplifies the successful manifestation of the duo’s vision for Roogenic.
